Communication is comprised of both verbal and nonverbal messages. Consider for a moment the amount of time dedicated to creating and rehearsing a presentation or sales pitch. Most, if not all, of our focus is on what we will say and how our audience will respond to our speech. True, our words are important. However, research shows that 50 - 90% of the overall message is conveyed through our body language.
Another interesting fact about nonverbal communication is that it is predominantly an unconscious action. Without your overt control, your body shows your true feelings about the topic being discussed. A variety of problems can arise when your words don’t match the movements of your body, such as: misunderstandings, conflicts and hurt feelings. These all interfere with productivity at work.
These potential problems can be avoided all together by becoming more aware and more in control of the nonverbal signals you send.